Call Center Trends
Types of calls in a call center are often divided into outbound and inbound. Inbound calls are calls that are made by the consumer to obtain information, report a malfunction, or ask for help.
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These calls are substantially different from outbound calls, where agents place calls to potential customers mostly with intentions of selling or service to the individual. (See telemarketing)
Call center staff are often organized into a multi-tier support system for a more efficient handling of calls. The first tier in such a model consists of operators, who direct inquiries to the appropriate department and provide general directory information. If a caller requires more assistance, the call is forwarded to the second tier, where most issues can be resolved.
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In some cases, there may be three or more tiers of support staff. If a caller requires more assistance, the caller is forwarded to the third tier of support; typically the third tier of support is formed by product engineers/developers or highly-skilled technical support staff of the product.
Call centers have their critics. Some critics argue that the work atmosphere in such an environment is de-humanising. Others point to the low rates of pay and restrictive working practices of some employers.
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There has been much controversy over such things as restricting the amount of time that an employee can spend in the bathroom. Furthermore, call centres have been the subject of complaints by callers who find the staff often do not have enough skill or authority to resolve problems, while the dehumanized workers very often exhibit an attitude of apathy to even the most abusive customer.
Owing to the highly technological nature of the operations in such offices, the close monitoring of staff activities is easy and widespread. This can be argued to be beneficial, to enable the company to better plan the workload and time of its employees.
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Some people have argued that such close monitoring breaches human rights to privacy. Yet another argument is that close monitoring and measurement by quantitative metrics can be counterproductive in that it can lead to poor customer service and a poor image of the company, and an ability to keep within the "stats" while still doing horrible things.
Many call centres in the UK have been built in areas that are depressed economically. This means that the companies get cheap land and labour, and can often benefit from grants to encourage them to improve employment in a given area.
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There has also been a trend to move call centers to India, where there is a large pool of English-speaking people. However, this trend is on a decline as India rapidly absorbs most of the highly educated people who are polished in The science and mathematics streams. Besides, call center jobs are viewed as stopgaps or passtime jobs.
Another popular call center site is the Philippines, owing to its abundant English speakers that are college graduates and Americanized when it comes to English accent and cultural affinities. The Philippines was an American colony for almost 50 years. Filipinos are said to be the best outsourcing site outside North America since the accent is nearer to that of American consumers.
For the Asia Pacific region, from India to Australia and New Zealand, Malaysia is emerging as one of the top locations for setting up call centres.
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The country has a history of ties with the English-speaking world and English-language education, as a former British colony.
Canada is also a popular call center site, with the relatively low Canadian dollar and low telecommunication rates.
Around the world, there are a number of professional organisations forming to develop and promote call centre best practice management and operation, to overcome the negative aspects of a call center.
(Thanks to Wikipedia for this helpful Call Center guide.)
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